• Management of direct reports, cross-functional teams, and vendors.
  • Corporate image and branding at all levels of communications.
  • Product positioning and branding, as well as new product launches.
  • Analyst and PR strategies, programs, press releases, bylines, and press kits.
    Website design, content, and development.
  • Pull/inbound marketing (content, blogs, SEO/SEM, social, CPC, syndication, remarketing).
  • Marketing automation, demand gen, and sales tools (e.g., Marketo, Salesforce, DiscoverOrg).
  • Sales enablement materials, including battle cards, presentations, brochures, datasheets, success stories, case studies, backgrounders, white papers, videos, and infographics.
  • Strategic events, including tradeshows, webinars, and sales meetings.
    Explainer and demo videos.
  • Adept with popular apps, including SaaS, analytics, CMS, CRM, automation, and desktop (Adobe Creative Cloud, Office suite).